MauiGrown Coffee receives Starbucks' Coffee C.A.F.E. certification

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It's official! MauiGrown Coffee has received certification in Starbucks' Coffee and Farmer Equity Practices (C.A.F.E.).

Starbucks Coffee Company initiated its C.A.F.E. Practices to evaluate, recognize, and reward producers of high-quality sustainably grown coffee that they purchase, while promoting social, economic and environmental standards in participating farms. The environmental standards and employment practices of MauiGrown Coffee were screened and tested, and passed with flying colors to be one of Starbucks' suppliers.

Maui Mokka® takes top honors at statewide cupping competition

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Maui Mokka® takes top honors at statewide cupping competition

On July 18, 2014, MauiGrown Coffee reaffirmed their coveted place in the coffee world by capturing 1st Place for their Maui Mokka® — Natural at Hawaii Coffee Association's 6th Statewide Coffee Cupping Competition held in Kealakekua on the Big Island of Hawaii.

The 2014 field included 77 total entries. The Commercial Division included 22 entries, 12 of which came from the District of MAUI. In the Commercial Division, MauiGrown Coffee's Maui Mokka® — Natural and Aloha Hills Kona Coffee tied for 1st Place with a score of 87.3 out of 100. MauiGrown Coffee also took 2nd Place in the Maui District Division for their Maui Mokka® — Natural.

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MauiGrown Coffee carves new marketing niche, popularity growing worldwide

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MauiGrown Coffee carves new marketing niche, popularity growing worldwide

It has been almost 25 years since the former Pioneer Mill Company first started planting coffee on their Kaanapali Estate in West Maui. Today, MauiGrown Coffee is not only flourishing as one of the largest commercial coffee growers in the U.S., but they've also carved a growing market niche worldwide for their 100% MAUI Origin Coffee.

MauiGrown Coffee is unique in that the farm offers both washed and natural process in each variety of coffee. Their methods for harvesting, processing and storing their varieties separately also differ from most coffee farms worldwide. This distinction has helped the company carve a new market niche and driven up the demand for 100% MAUI Origin Coffee.

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Hawaii Magazine announces Readers’ Choice Awards 2014

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In HAWAII Magazine's 2nd Annual Readers’ Choice Award, announced in their March issue, MauiGrown Coffee was ranked fourth in the “Best Hawaii – Grown Coffee Brand Category.” Readers voted for their favorites in different categories and the magazine did not provide a "list" to pick from in each category, which literally meant readers needed to remember the company name. Majority of the voters were from the U.S. Mainland.

MauiGrown Coffee extends a big mahalo everyone who voted and are continuing to enjoy the fruits of our labor on the U.S. Mainland, statewide and at our MauiGrown Coffee Company Store in Lahaina. Our cup runneth over!

No tricks, only treats at MauiGrown Coffee Company Store

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This Halloween, treat yourself to MauiGrown Coffee Company Store's “Ghouls Brew,” a serious blend of dark roasted coffees. According to the store's co-owner Jeff Ferguson, legend has it that each year, the Ghoul comes to town and selects a special coffee to be his Ghoul's Brew. This year, he chose MauiGrown Coffee to create his special brew. The Ghoul leaves town at midnight on October 31st, but this coffee is so hard to resist, they're making this flavor available through November 1st.  

This special brew is just one of the many sweet surprises awaiting coffee lovers as MauiGrown Coffee celebrates three milestone anniversaries with the start of their new harvest season – the 25th anniversary of Kaanapali Estate (established by the former Pioneer Mill Company), the 10th anniversary of MauiGrown Coffee, Inc. (established by 5th generation farmer Kimo Falconer), and the 7th anniversary of the MauiGrown Coffee Company Store.